{"id":12623,"date":"2025-09-16T20:07:27","date_gmt":"2025-09-16T12:37:27","guid":{"rendered":"https:\/\/iplusq.com\/?p=12623"},"modified":"2025-10-02T11:15:17","modified_gmt":"2025-10-02T03:45:17","slug":"sleep-economy-insights-into-the-insomnia-market","status":"publish","type":"post","link":"https:\/\/iplusq.com\/zh\/sleep-economy-insights-into-the-insomnia-market\/","title":{"rendered":"SLEEP ECONOMY: insights into the insomnia market"},"content":{"rendered":"

Why sleep matters? Sleep is one third activity of our life. Did you know that 58% of respondents feel unsatisfied with their sleep based on the Journal of Clinical Sleep Medicine? That makes the opportunities for the business to offer products or services for a better sleep.<\/p>\n

Based on MINTEL\u2019s survey for Thai consumers, 80% are suffering the issues related mental wellness. Top three reasons for this are due to stress, insomnia and anxiety. If we would like to offer the solutions for our target market, we have to understand what causes them the problem. For instance, the female respondents age between 18-34, mentioned that burnout is the main issue they are facing right now. If so, we could design the business to solve this issue particularly, that would be easier to satisfy them.<\/p>\n

In US, Sleep economy expect to reach 40,000 million USD with 8 annual growth rate. In terms of product and services offering, we may categorize them into 3 groups as the followings:<\/p>\n

\n\n\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t\n

\"\"<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t

\n\t\t\t\t
\n\t\t\t\n\t\t\t\n

Ambiance Optimization
\n\u2013 Bedroom furniture
\n\u2013 Mattresses\/pillows
\n\u2013 Bedding
\n\u2013 Curtains\/shades
\n\u2013 Lighting
\n\u2013 Sound control
\n\u2013 Temperature control
\n\u2013 Humidiers
\n\u2013 Music selection
\n\u2013 Aromatherapy Diffuser
\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n

\n\n\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t\n\"\"<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t\nRoutine Modification
\n\u2013 Sleep consultants
\n\u2013 Sleep monitors
\n\u2013 Smart alarm clocks
\n\u2013 Sleep apparel
\n\u2013 Dietary considerations
\n\u2013 Bath\/personal care
\n\u2013 Books\/reading devices
\n\u2013 Meditation<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n
\n\n\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t\n\"\"<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t\n

Therapeutic Treatments
\n\u2013 Homeopathic remedies
\n\u2013 Over-the-counter sleep aids
\n\u2013 Prescription sleep aids
\n\u2013 Diagnostic devices
\n\u2013 Apnea treatment devices
\n\u2013 Testing laboratories
\n\u2013 Doctors\/clinics- Surgery
\n\u2013 Spa Treatment
\n\u2013 Wellness service offering<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n

According to Mintel Global New Products Database (GNPD), micronutrients and botanicals lead global sleep aid\/stress relief launches: chamomile (25%), balm (20%), and lavender (15%) are popular functional ingredients in food, drink, and supplement launches with functional stress and sleep claims.<\/p>\n

Source:Investing in the growing sleep-health economy, McKinsey & Company
\nhttps:\/\/www.mintel.com\/\u2026\/sleep-matters-less-than-a\u2026\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Why sleep matters? Sleep is one third activity of our life. Did you know that 58% of respondents feel unsatisfied with their sleep<\/p>","protected":false},"author":1,"featured_media":12627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enews"],"acf":[],"yoast_head":"\nSLEEP ECONOMY: insights into the insomnia market - I plus Q<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iplusq.com\/zh\/sleep-economy-insights-into-the-insomnia-market\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SLEEP ECONOMY: insights into the insomnia market - I plus Q\" \/>\n<meta property=\"og:description\" content=\"Why sleep matters? 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